Yoav Izhar-Prato, CEO @ Kenshoo
2013 is shaping up to be an exciting year for the digital marketing industry and I’m proud of the role Kenshoo and our clients are playing in shaping it!
It feels like the universe has finally moved to a better, more solid place when it comes to companies building their brands utilizing the digital world as the go-to-market channel of choice, with the Kenshoo solution as the nerve center. I have to say it really is a dream (and vision) come true.
From search to social to local to mobile, there is growth everywhere. All of these channels are coming together. The purchase funnel as we knew it is dead. For Kenshoo and our clients, this brings great opportunity and great responsibility. Long live Infinite Optimization along the winding [SMART] path to ongoing success!
“In The Loop” is the name of our blog and I’m happy to do the first post today. This will be a place for you to stay in the loop on what’s happening in and around Kenshoo. As we blaze new trails to keep our clients ahead of the game, we’ll share what we learn and hope to learn from all of you too.
So please add comments, come back for updates, and get to know the people behind Kenshoo — our team, our clients, and our partners.
I look forward to seeing things take shape In The Loop!