Wise Up, a brand within Wiser Educação, was founded in 1995 by Flávio Augusto da Silva when he was only 23 years old. Wise Up was born with the purpose of teaching English to adults in just 18 months and has always been focused on innovation. Currently, the Wise Up methodology is all based on exclusive content, such as Strategic Planning, Entrepreneurship, Coaching, Public Speaking, Time Management, Negotiation, Teamwork, and leadership. Those topics aimed at helping the personal and professional development of students.
As a small team, they were having some trouble managing the great volume of campaigns they produced. Manual management had resulted in high CPAs and low conversion volume. They were referred to Kenshoo by a business partner and saw an opportunity to not only optimize their results but their time as well.
Since a large portion of their campaigns targeted the Google Display Network (GDN), Wise Up implemented Kenshoo’s GDN Portfolio Optimization for all GDN campaigns, seeking a better CPA and more conversions.
In the very first month of implementation, Wiser Educação was able to experience a 35% improvement on CPA compared to the previous month, and an increase in Conversions by 12%.