One of Mexico’s largest digital marketing agencies leverages Kenshoo Enterprise and Kenshoo Local to ensure success for large and small Latin American clients

San Francisco (November 13, 2012) – Kenshoo (, a global leader in digital marketing software, today announced that VirKet (, one of the largest digital marketing firms in Mexico, has chosen Kenshoo Enterprise and Kenshoo Local to maximize paid search campaign performance for its clients across Google, Yahoo, Bing and other channels.

“At VirKet we pride ourselves on quickly and effectively responding to the needs of our clients and Kenshoo’s robust features enhance our ability to act in a more agile, flexible and profitable manner,” said Pedro Quinzanos, CEO of VirKet. “Kenshoo’s ability to create and scale successful campaigns is unparalleled, and we’ve had great success with Kenshoo’s advanced bid optimization functionality.”

The adoption of Kenshoo Enterprise and Kenshoo Local improves VirKet’s capabilities to efficiently manage thousands of customer accounts while maintaining the personal case management approach preferred by its clients. In many instances, the application of Kenshoo’s sophisticated algorithms helped to reduce wasteful spend by as much as 80 percent, allowing for reinvestment into top-performing placements.

“VirKet’s diverse mix of clients necessitated the use of a highly-flexible and advanced digital marketing platform to drive more sales efficiently, and that’s where Kenshoo stepped in,” said Will Martin-Gill, general manager, Kenshoo Enterprise and Kenshoo Local. “We are proud to power VirKet as we strengthen our footprint in Latin America, one of the fastest growing online advertising markets.”

Kenshoo Enterprise is a leading technology solution for paid search marketing, delivering advanced automation and reporting, powerful algorithms and optimization tools, and dedicated global support. Kenshoo Local is the first and only scalable search engine marketing software solution designed for companies managing large volumes of online marketing advertisers and campaigns.

Both Kenshoo Enterprise and Kenshoo Local run on the Kenshoo Universal Platform, which serves as the foundation to deliver scalable cross-channel insights and bottom-line results. By connecting data from more than 50 third-party data sources, including leading SEO technology platforms, Kenshoo helps VirKet better optimize its clients’ paid search campaigns.

About VirKet
About VirKet S.A. de C.V
VirKet SA. De CV is a digital marketing agency that provides telecom operators, publishers, advertising agencies and other companies with a large SMB footprint with digital advertising campaigns and products that are built to increase their ROI and provide additional income channels through their current customer bases. VirKet also specializes in working with government agencies to provide digital platform services that engage SMB’s, educate them on the benefits of marketing online and providing tools to get their business online through various VirKet sponsored government programs. VirKet has offices in the United States and Mexico.

About Kenshoo
Kenshoo is a digital marketing technology company that engineers premium solutions for search marketing, social media and online advertising. Brands, agencies and developers use Kenshoo Enterprise, Kenshoo Local and Kenshoo Social to direct more than $25 billion in annual client sales revenue. The Kenshoo Universal Platform delivers automation, intelligence, integration and scale to make better marketing investments. With campaigns running in more than 190 countries for nearly half of the Fortune 50 and all 10 top global ad agency networks, Kenshoo clients include CareerBuilder, Expedia, Facebook, KAYAK, Havas Digital, Hitwise, iREP, John Lewis, LendingTree, Resolution Media, Sears, Starcom MediaVest Group, Tesco, Travelocity, Walgreens, and Zappos. Kenshoo has 16 international locations and is backed by Sequoia Capital, Arts Alliance and Tenaya Capital. Please for more information.

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