Kenshoo Integrates with CitrusAd’s open API to Expand Global Retail Media Offering!

by Chantal Tode, Mobile Marketer

“’Twitter is the best platform for immediacy and is very ‘event’ driven,’ said Todd Herrold, San Francisco-based senior director of product marketing at Kenshoo. ‘Twitter needs to continue to develop its systems to make it easier for advertisers to take advantage of its unique capabilities in this regard.'”

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