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by John Glenday, The Drum

“Social Media Insights: Men are Cheap was compiled by digital marketing agencies Resolution Media and Kenshoo Social and was based on over 65bn facebook impressions and 20m ad clicks over a 12 month period.

Sivan Metzger, general manager of Kenshoo Social, said: “As social media continues to increase in popularity, it’s critical for brands to understand who represents their best consumers and how to best reach them with effective ads. Gender is just one of the many rich targeting options available to Facebook advertisers and leveraging Kenshoo Social’s advanced technology helps marketers identify the right audience segments and create highly engaging campaigns at scale.”
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