Note: This post is part of a 3-week blog series exploring the roots of Infinite OptimizationTM. To stay in the loop as each new post is published, please subscribe via email using the box on your right.
In part 1 of this series I discussed the vision behind this heady concept and played out a few examples of how Infinite Optimization works from a consumer and marketer standpoint.
Now, I’ll focus on what Infinite Optimization means in the context of Kenshoo’s product offering and the problems it solves for our clients.
The story of Kenshoo is essentially that of a company that listens to its customers and builds to their specifications. We’re fortunate to work with the most sophisticated advertisers and agencies in the world. By tailoring technology solutions to the problems they’re facing, we’re able to create innovative products that drive tangible results for all our clients.
Today, I’ll share 1 of the most prevalent pain points we’ve heard from our clients over the years and how Kenshoo, and specifically Infinite Optimization, addresses them. Over the rest of the week, I’ll share 3 more.
Challenge #1: How do I connect with my customers?
In this world of small screens and even smaller attention-spans, marketers struggle with identifying their best customers and delivering brand messages that truly resonate.
Solution: Closed Loop Targeting
There’s a reason that search and social command 70% of online media budgets. They’re the best channels to drive interaction and capture intent – aka the 70% of the path-to-purchase that matter most.
At Kenshoo, we’re proud to be the undisputed leader in search and social. Per the most recent Forrester Wave: Bid Management Software Providers Q4, 2012, Kenshoo was named “The Only Leader” in SEM technology.
And Kenshoo is the only company in the world designated as a Facebook Strategic Preferred Marketing Developer with native access to the Facebook Exchange and Twitter Ads API, so we’ve got serious social cred.
Throw in Kenshoo Local, the only SEM technology platform that provides capabilities for companies to build, manage, and distribute individual place pages across thousands of local networks, and marketers can truly close the loop between online and offline channels.
Stay tuned for Part 2b tomorrow, where I share the next key challenge that the Infinite Optimization construct addresses.