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SOC 2 status validates corporate commitment to data security, availability, and confidentiality

San Francisco (January 6, 2015) – Kenshoo (, the global leader in predictive marketing solutions, today announced it has received a Service Organization Controls (SOC) 2 report that Kenshoo conforms to the trust service principles of security, availability and confidentiality established by the American Institute of Certified Public Accountants (AICPA).

The SOC 2 report provides Kenshoo’s clients with an assurance that the company has designed effective controls to meet audit levels for data protection and availability. EY, which conducted the examination of Kenshoo and issued the SOC 2 report, is one of the premier firms providing audit and advisory services.

SOC 2 examinations are designed to provide businesses that outsource the operation, collection, processing, transmission, storage, organization, maintenance and disposal of their information to third parties an assessment of governance and oversight at those service providers. The report includes an overview of Kenshoo’s systems, infrastructure, organization, operations, and procedures, as well as an independent auditor’s opinion on the fairness of the description and the suitability of the provider’s design.

“Kenshoo takes the security and integrity of client data very seriously and we continuously strive to meet and exceed industry standards,” said Israel David, senior vice president, technology of Kenshoo. “It’s easy to tell our clients we value data security but it’s much more valuable to show a third-party audit that Kenshoo actively strives to protect the sensitive information they entrust to us.”

About Kenshoo
Kenshoo is the global leader in predictive marketing. Brands, agencies and developers use Kenshoo Search, Kenshoo Social, Kenshoo Apps, Kenshoo Local, Kenshoo SmartPath, Kenshoo Halogen, and Kenshoo Anywhere to direct more than $200 billion in annualized client sales revenue through the platform. Kenshoo is the only Facebook strategic Preferred Marketing Developer with native API solutions for ads across Facebook, FBX, Twitter, Google, Yahoo, Yahoo Japan, Bing, Baidu and CityGrid. Kenshoo powers digital marketing campaigns in more than 190 countries for nearly half of the Fortune 50 and all 10 top global ad agency networks. Kenshoo clients include CareerBuilder, Expedia, Facebook, KAYAK, Havas Media, John Lewis, Resolution Media, Sears, Starcom MediaVest Group, Tesco, Travelocity, Walgreens, and Zappos. Kenshoo has 27 international locations and is backed by Sequoia Capital, Arts Alliance, Tenaya Capital, and Bain Capital Ventures. Please visit for more information.

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