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By Paul Wicker, Kenshoo

“While national brands will likely continue to dominate TV, print and radio advertising, digital marketing offers SMBs a rare opportunity to compete with national brands on equal footing. A BIA/Kelsey report shows that SMBs are putting up a fight for the digital real estate on Google search results pages. SMBs are increasing their digital advertising spend, reaching on average about 28 percent of their total advertising and promotion budget (up from 26 percent in 2012 and 23.6 percent in 2011).”

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