Kenshoo Integrates with CitrusAd’s open API to Expand Global Retail Media Offering!

by Kaltrina Bylykbashi, Marketing Week

“Retail marketers have seen return on investment (ROI) rise in 2014, but increased demand has meant that Facebook’s cost per impression (CPM) is now seven times the price it was in 2013, according to a Kenshoo report.”

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