One of the world’s largest brand-name apparel companies, this company designs and markets jeans, casual wear and related accessories for men, women, and children.
With a robust digital presence, they turned to Resolution Media and Kenshoo to help them scale their search marketing efforts. With a small team and a big focus, they had to find a solution that enabled them to easily scale their search program while also achieving their ambitious goals.
The team found that manual management, including pulling regular performance reports, analyzing them and then making manual bid adjustments was just too time-consuming and didn’t leave any free time for the more strategic aspects of their role. Employees often had to work long hours to complete all their projects.
With Kenshoo Portfolio Optimizer, the team was able to set their budget and ROAS goal and then let the algorithm automatically make the appropriate bid adjustments. No more manual optimization! As a result, they were optimizing their program every day instead of once or twice a week.
Kenshoo’s predictive forecasting tool also enabled them to forecast their search budgets across campaigns to ensure they were spending where it made the biggest impact on their monthly goals.
The results were incredible. They were able to reduce time spent on campaign optimization by 75% per week. They also achieved a 7.6% increase in revenue and a 12.2% increase in ROI as well.
Request a Demo of Kenshoo
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.