Kenshoo Search delivers automation of labor-intensive processes and quicker extraction of analysis data

Read the press release in Japanese

Japan (November 14, 2014) – Kenshoo (Head office: Tel Aviv, Israel; Japanese subsidiary: Kenshoo Japan K.K. Shibuya-ku, Tokyo) today announced that Rakuten, Inc. has adopted Kenshoo Search, an automated management solution for search engine marketing (SEM), Rakuten Travel (, a travel portal operated by Rakuten that is the largest of its kind in Japan. Kenshoo Search is a technology solution that manages, automates and optimises search engine marketing campaigns across Yahoo! Japan, Google, and Bing, among other networks.

Faced by intensifying competition from other travel reservation sites, Rakuten Travel was looking for a platform that would efficiently manage its sophisticated and complicated search engine marketing, extracting faster and more precise analysis reports and reducing its operating costs.

The decisive factor for Rakuten Travel’s adoption of Kenshoo Search was that, compared to other tools previously used by the company, it is a solution that succeeds in reducing time by automating labor-intensive process and in cutting operating costs. Rakuten was also impressed by Kenshoo’s advanced functionality and capabilities that deliver faster and more accurate analysis reporting, a flexible user interface and high data integrity.

“It used to take a long time to extract analysis data and keyword level modifications, so we urgently needed to reduce time and cut operating costs. We decided to choose Kenshoo Search because it is technology that solves this problem. We are also considering using Kenshoo not just as the particular solution that we were looking for, but also more extensively as a platform because of the more advanced operations that it enables,” says Mr. Yoshiyuki Takano, General Manager of Marketing & Web Design Department of Travel Business from Rakuten, Inc.

“We heard that Rakuten Travel was having problems with manually managing campaigns, so we helped them solve these problems by getting them to adopt Kenshoo Search. Their use of the platform provided by Kenshoo also allowed them to discover new functionality and possibilities beyond what had previously been required of a search engine marketing management tool. We will continue to support our clients to allow them to adapt to change and stay one step ahead,” added Yukihiko Imamura, Managing Director of Asia Pacific Japan from Kenshoo.

About Rakuten Travel
Rakuten Travel is Japan’s largest online hotel reservation service, owned by Rakuten Inc. Rakuten Travel utilizes a one-of-a-kind member-based business model through the Rakuten Super Points reward system. Rakuten Travel’s membership exceeds 95 million users, and has over 60,000 hotels and inns registered.

About Kenshoo
Kenshoo is the global leader in predictive marketing. Brands, agencies and developers use Kenshoo Search, Kenshoo Social, Kenshoo Apps, Kenshoo Local, Kenshoo SmartPath, Kenshoo Halogen, and Kenshoo Anywhere to direct more than $200 billion in annualized client sales revenue through the platform. Kenshoo is the only Facebook strategic Preferred Marketing Developer with native API solutions for ads across Facebook, FBX, Twitter, Google, Yahoo, Yahoo Japan, Bing, Baidu and CityGrid. Kenshoo powers digital marketing campaigns in more than 190 countries for nearly half of the Fortune 50 and all 10 top global ad agency networks. Kenshoo clients include CareerBuilder, Expedia, Facebook, KAYAK, Havas Media, John Lewis, Resolution Media, Salmat Digital, Starcom MediaVest Group, Tesco, Travelocity, Walgreens, and Zappos. Kenshoo has 24 international locations and is backed by Sequoia Capital, Arts Alliance, Tenaya Capital, and Bain Capital Ventures. Please visit for more information.

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