Kenshoo Integrates with CitrusAd’s open API to Expand Global Retail Media Offering!

by Ginny Marvin, Search Engine Land

“In a telling graphic, Kenshoo highlights the large gap in costs between the US and other countries. The average CPC in the fourth quarter was $0.70 in the US, while it was just $0.23 in Brazil and $0.49 in Canada. Both countries also saw higher click-through rates than the US.”

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