Kenshoo Integrates with CitrusAd’s open API to Expand Global Retail Media Offering!

During the biggest shopping days of the season, the newly-created campaigns were responsible for a full 3 percent of total non-brand sales. Additionally, the RealTime Campaigns were responsible for driving considerable volume, more than 200,000 clicks that resulted in nearly $1 million in direct online sales at an ROI more than $1.00 above the campaign goal.