Challenge

Pixel Federation had been managing its social advertising campaigns via Facebook’s Power Editor Tool prior to partnering with Kenshoo. The team had challenges with the usability of the platform and felt that managing its high volume of campaigns through Facebook directly was time-consuming.

With campaign creation and optimization being too much to handle through Power Editor,
Pixel Federation needed a more sophisticated platform to satisfy its needs and increase overall efficiency. The team wanted to decrease cost per install (CPI) on mobile devices and canvas apps within Facebook while maintaining profitability and driving app installs.

Solution

Pixel Federation partnered with Kenshoo to manage its Facebook advertising campaigns. To achieve its goals, the team implemented the following strategies and tactics:

• Create and target various high-value audiences via Custom Audiences and Lookalike Audiences
• Utilize workflow tools to increase day-to-day campaign creation and optimization
• Launch mobile app install ads for new titles to drive conversions
• Leverage Kenshoo’s optimization algorithms to adjust bids and budgets on a daily
  basis to reach return-on-investment (ROI) goals and maintain profitability
• View and report on overall performance of all games, campaigns, and creatives via the
  Kenshoo platform

Results

By leveraging many facets of the Kenshoo Apps platform, the Pixel Federation team was able to drive increased app engagement along with overall increases in efficiency and time savings, resulting in 1.5x increase in efficiency and 20% higher app engagement.

Background

Pixel Federation is dedicated to browser-based and mobile game development. Innovative
thinking and team enthusiasm are complemented with experience from personal game projects.  The perfect combination of people with industry background enables the team to overcome the challenges that current game development brings.

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