INFINITY AWARDS SUBMISSION
- Evolve the digital media program from a focus on ecommerce revenue to a focus on enterprise revenue (online + offline sales) and customer acquisition.
- Tied Kenshoo Infinity Tag tracking to Ovative’s proprietary customer data environment which connects online and offline customer, transaction and marketing data.
- Ingested offline sales and new customers that were driven by SEM, PLA’s and paid social into Kenshoo via the Kenshoo Parser tool.
- Developed custom metrics (combination of online and offline sales) that could be utilized by Kenshoo KPO algorithms to optimize against enterprise revenue and ROAS.
- Deep insights into keywords and audience targets that drive offline sales and customer acquisition.
- Shifts and increases in investments toward non brand SEM keywords, product targets and audience segments that over index towards offline sales and high LTV customers acquired.
- Increased enterprise revenue on higher enterprise ROAS.