As mobile apps become more and more ubiquitous, the advertising ecosystem surrounding them continues to grow, with app install ads taking on a critical role for app developers to gain more visibility in a crowded market. That is why it’s imperative to have research and analysis to help you guide and gauge the effectiveness of your user acquisition and retention marketing programs. This report provides the relevant data for mobile marketers to better position themselves as the app market continues to grow and mature. Download the Kenshoo Mobile App Advertising Trends Report to get the full analysis of key metrics and trends across Consumer and Gaming apps including breakdowns by operating systems.