by Laurie Sullivan

Kenshoo, Proclivity Media, and others will soon integrate offline check-in and sales data with online search and other activities.

Kenshoo, a digital marketing software company, will roll out tools that allow advertisers to combine check-in services with search and social data. Geoffrey Shenk, a managing director for the company, shared details with MediaPost and a handful of OMMA Global attendees who joined the conversation. CMO Aaron Goldman briefly mentioned the service and ability to add performance data in December.
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