by Chris Ward, Managing Director EMEA, Kenshoo

“Though a mature channel, search marketing is growing at an incredible pace. According to a study by eMarketer, search marketing still receives the highest ad spend of all online channels. This year, in the UK alone, search spend is expected to increase by 10 per cent from 2011.

At Kenshoo we have seen clients growing their paid search ad spend by 12 per cent over the first six months of 2012. These figures demonstrate that more brands are generating results from search marketing and are endeavouring to capture more return on their investment.”

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