Kenshoo in the News - Report: Facebook Mobile Ad Revenues Now 20 Percent Of Total

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by Greg Sterling, Marketing Land

“Unlike their paid-search counterparts, Facebook mobile ads cost more and generate fewer clicks than ads shown on the Facebook PC site…

Kenshoo also reported that mobile ads on Facebook command a 70 percent premium over desktop ads.”

Read the full article on MarketingLand.com.

MarketingLand_Mobile_Ad_Dollars_Spent_on_Facebook