Kenshoo Integrates with CitrusAd’s open API to Expand Global Retail Media Offering!

Targeted Victory needed a platform that could automate audience targeting from their CRM and bidding across campaigns to maximize results and achieve shared KPI goals. The team’s main objective was to lower CPA and increase email sign-ups by moving budgets in real time to the better performing campaigns using Kenshoo’s advanced optimization and automation tools in conjunction with Facebook supported solutions. This process produced an exponential reduction in the amount of staff time required to execute this project.