Leading global HVAC manufacturer increase call conversions by 75% while decreasing costs per call by 65%
San Francisco (July 8, 2014) – Kenshoo, the global leader in predictive media optimization technology, and Ifbyphone, the leader in voice-based marketing automation, today announced the results of a partnership with digital marketing agency Sq1 that is helping SQ1 drive stronger performance for their clients from local search campaigns.
Kenshoo empowers Sq1 to drive business through phone calls using the Kenshoo Local Call Conversion Optimization (CCO) solution integrated with Ifbyphone’s industry-leading call tracking analytics technology to understand what digital marketing placements lead to a phone call and automatically reallocate budgets to the highest performing ads. Meanwhile, Sq1 also uses Ifbyphone’s call scoring and call routing functionality to automatically screen inbound callers to weed out any non-sales-related calls before routing qualified callers to the specific client location or store closest to them.
“Integrating Ifbyphone and Kenshoo enabled Sq1 to consolidate conversion data sources resulting in less time reporting and more reliable, actionable client data,” said Josh Mallamud, Vice President of Strategic Partnerships and Corporate Development at Ifbyphone. “Through the combined platform, Sq1 can provision phone numbers, link calls to paid search ads, listen to recordings of calls, while optimizing search to phone calls at a keyword level, increasing overall performance to meet client goals.”
Kenshoo’s bidding algorithms and automated bid policies can be automatically triggered by the integrated phone call tracking, decreasing Sq1’s cost-per-call and allowing additional time to expand keyword breadth and market reach. Across multiple clients with brick and mortar stores, localizing search efforts has allowed Sq1 to customize offers per market in order to be more competitive and drive increased conversion rates.
“The Kenshoo platform has been immensely valuable in helping our team manage multiple client campaigns on a per-market basis,” said Shaun Parnell, Senior Director of Performance Sciences at Sq1. “Kenshoo CCO allows us to track various primary and secondary KPIs within one interface and enables our teams to consolidate their efforts in managing all paid search in one place, rather than accessing multiple engines and interfaces in order execute search management activities. Kenshoo’s integration with Ifbyphone’s call tracking analytics and call routing and management technology has also enabled Sq1 to drive more phone leads and business for our clients while cutting their costs per lead significantly.”
By leveraging Kenshoo and Ifbyphone, Sq1 quickly scaled local search marketing efforts for a large global HVAC manufacturing client from 10 local markets to 50 within five months; they anticipate increasing to nearly 100 markets by year’s end. Utilizing a localized search marketing strategy in conjunction with improved call tracking technology and monitoring, Sq1 increased site-side call conversion rates for this same client by 75% and decreased cost per call by 65% over a five month period.
“With the growing use of mobile devices, an increasing number of consumers research products online but convert by phone,” said Gary Nafus, Managing Director, Americas at Kenshoo. “Kenshoo’s partnership with Ifbyphone combines call tracking analytics data with advanced optimization algorithms, enabling marketers and agencies like Sq1 to close the loop between online and offline and improve ROI from local campaigns.”
Visit www.Kenshoo.com/CCO for more information on the Kenshoo Local Call Conversion Optimization solution or www.ifbyphone.com to request a personal demo of Ifbyphone’s voice-based marketing automation solution.
Sq1 is a full-service digital agency specializing in optimizing consumer conversion paths through a unique combination of design, technology, analytics, and strategy.
Sq1 uses paid search as a tool to reach consumers during various stages of their path to help increase conversion and grow brand demand over time. Our localized approach to search & custom segmentation models allow our teams to drive great results and provide unique insights for clients across many different verticals.
Ifbyphone provides the leading voice-based marketing automation (VBMA) platform that businesses and marketing agencies rely on to connect, measure and optimize sales calls. Built specifically for marketing and sales, Ifbyphone’s cloud-based solution helps companies of all sizes optimize marketing spend across all channels, generate and convert more high-quality leads and acquire more business over the phone.
Known for its unmatched ease-of-use and reliability, Ifbyphone’s VBMA platform has successfully processed over 250 million calls for over 650 million minutes. Organizations of all sizes in all industries use Ifbyphone, including marketing agencies, lead generation, e-commerce, direct response, financial services and insurance, health care, retail and logistics and SaaS and technology. For more information, visit www.ifbyphone.com.
Kenshoo is a global software company that engineers cloud-based digital marketing solutions and predictive media optimization technology. Brands, agencies and developers use Kenshoo Search, Kenshoo Social, Kenshoo Local, Kenshoo SmartPath, and Kenshoo Halogen to direct more than $200 billion in annualized client sales revenue through the platform. Kenshoo is the only Facebook strategic Preferred Marketing Developer with native API solutions for ads across Facebook, FBX, Twitter, Google, Yahoo, Yahoo Japan, Bing, Baidu and CityGrid. Kenshoo powers campaigns in more than 190 countries for nearly half of the Fortune 50 and all 10 top global ad agency networks. Kenshoo clients include CareerBuilder, Expedia, Facebook, KAYAK, Havas Media, iREP, John Lewis, Resolution Media, Sears, Starcom MediaVest Group, Tesco, Travelocity, Walgreens, and Zappos. Kenshoo has 23 international locations and is backed by Sequoia Capital, Arts Alliance, Tenaya Capital, and Bain Capital Ventures. Please visit www.Kenshoo.com for more information.
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