Kelly McGuigan, Director of Product Marketing, Kenshoo
Kenshoo Apps Announcement
As of today, Thursday 31st January, Adquant by Kenshoo will be officially renamed Kenshoo Apps.
With the announcement of our Apple Search Ads partnership last year and the ever-growing diversification of the app market beyond traditional gaming companies, this move comes as we look to update the Kenshoo Apps User Interface to empower our clients to do more in less time.
App installs today are done across search, social, store, and more. Kenshoo Apps is the all-in-one, complete solution for app marketers to reach their best customers, drive the install & continued user app engagement across all of the publishers that matter including Facebook, Snap, Google Universal App Campaigns, and now Apple Search Ads.
Kenshoo Apps helps retain your customers well beyond the install and optimize in-app actions that grow user Lifetime Value (LTV).
The apps category is expected to grow sharply by 2020, when revenue is projected to hit $64.2 billion globally, driving nearly 70% of iOS user revenue.
For app marketers looking to reach your best mobile users, drive app installs and
capture customer lifetime value, please contact us to schedule a demo and see how Kenshoo Apps can help make a difference in your app marketing.
Learn More about Kenshoo Apps