Jake Tenenbaum, Client Success Manager, Social
Jake Tenenbaum, Client Success Manager, Social
In the short time that Facebook Lead Ads have been available, they’ve already become incredibly popular as an ad format. Spending among Kenshoo advertisers has more than tripled since the units were first introduced, and impression and click volume are growing even faster than that. More than 10% of our advertisers are already using this format and we’ve seen some incredible results so far.
One of our clients, Targeted Vicrory, a major player in political advertising, has seen such great results that Lead Ads are now the primary vehicle they use to generate leads on Facebook.
“Targeted Victory has been leveraging Lead Ads for our clients so that they can efficiently gain leads at low CPAs. For many clients, Lead Ads have been more successful than traditional means of collecting leads through page post link ads and has become the integral method for collecting leads on Facebook,” said David Gulugian-Taylor, Director, Ad Operations, Targeted Victory.
Targeted Victory deployed Lead Ads to drive email collection for a political candidate, integrating directly into their client’s Salesforce CRM. The campaign resulted in a 31% decrease in CPA and a 90% decrease in the daily operations necessary to manage the campaign.
Politics is not the only vertical that is benefiting from Lead Ads. Advertisers across the board are taking advantage of the ad type. Here’s how:
It’s not surprising that Lead Ads are being widely adopted and producing strong results. With them, Facebook has removed one of the major barriers to quality leads — filling them out! Clicking through to a form and filling it out are not how most people like to spend a Friday night, but with Lead Ads, the form is within the ad unit and it’s also pre-populated with the user’s data, meaning it’s easier than ever for users to submit their contact info.
With some advertisers ramping up their Lead Ad campaigns and others considering them for the first time, we knew it was our responsibility to share some insights and best practices for putting Lead Ads to use in your advertising mix.
Since Targeted Victory has seen so much success with this format, we partnered with them on A Guide to Facebook Lead Ads that tells you everything you need to know about lead ads and more.
For a taste of what’s included, here’s a snapshot of what we at Kenshoo and Targeted Victory think it takes to be successful with Lead Ads:
If capturing leads is important to your business, you should definitely consider giving Facebook Lead Ads a try. Download our guide for more information on the benefits of Lead Ads and how to put them to use for your business.
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Provider | Trendemon |
Purpose | Track surfing habits and provides Banners and tailored content |
Privacy Policy | https://trendemon.com/privacy.html?v=2018 |
Host(s) | .kenshoo.com |
Cookie Name | trd_first_visit |
Cookie Expiry | 1 year |
Accept | |
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Name | |
Provider | Trendemon |
Purpose | Track surfing habits and provides Banners and tailored content |
Privacy Policy | https://trendemon.com/privacy.html?v=2018 |
Host(s) | .kenshoo.com |
Cookie Name | trd_exitintentclient |
Cookie Expiry | 1 year |
Accept | |
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Name | |
Provider | Trendemon |
Purpose | Track surfing habits and provides Banners and tailored content |
Privacy Policy | https://trendemon.com/privacy.html?v=2018 |
Host(s) | .kenshoo.com |
Cookie Name | trd_cid |
Cookie Expiry | 1 year 25 seconds |
Accept | |
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Name | |
Provider | Terminus |
Host(s) | kenshoo.com |
Cookie Name | s-9da4 |
Cookie Expiry | 15 minutes 25 seconds |
Accept | |
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Name | |
Provider | Terminus |
Host(s) | kenshoo.com |
Cookie Name | kenshoo_tapad_id_sync |
Cookie Expiry | 1 day |
Accept | |
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Name | |
Provider | Terminus |
Host(s) | kenshoo.com |
Cookie Name | kenshoo_id_match |
Cookie Expiry | 1 week |
Accept | |
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Name | |
Provider | Terminus |
Host(s) | .xg4ken.com |
Cookie Name | kenshoo_id |
Cookie Expiry | 1 year |
Accept | |
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Name | |
Provider | Terminus |
Host(s) | kenshoo.com |
Cookie Name | d-a8e6 |
Cookie Expiry | 1 year 25 seconds |
Accept | |
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Name | |
Provider | google.com |
Cookie Name | pagead/1p-user-list |
Cookie Expiry | Session |
Accept | |
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Name | |
Provider | google.com |
Purpose | Used by Google AdWords to re-engage visitors that are likely to convert to customers based on the visitor's online behaviour across websites. |
Host(s) | google.com |
Cookie Name | ads/ga-audiences |
Cookie Expiry | Session |
Accept | |
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Name | |
Provider | Owner of this website |
Host(s) | .pardot.com, kenshoo.com, www2.kenshoo.com |
Cookie Name | visitor_id#-hash |
Cookie Expiry | 10 years |
Accept | |
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Name | |
Provider | Trendemon |
Host(s) | trackingapi.trendemon.com |
Cookie Name | api/events/pageview |
Cookie Expiry | Session |
Accept | |
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Name | |
Provider | Trendemon |
Host(s) | trackingapi.trendemon.com |
Cookie Name | api/events/uplift |
Cookie Expiry | Session |
Accept | |
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Name | |
Provider | Trendemon |
Privacy Policy | https://trendemon.com/privacy.html?v=2018 |
Host(s) | kenshoo.com |
Cookie Name | trd_ctahistory |
Cookie Expiry | Persistent |
Accept | |
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Name | |
Provider | Google Tag Manager |
Host(s) | kenshoo.com |
Cookie Name | _uetsid_exp |
Cookie Expiry | Persistent |
Accept | |
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Name | |
Provider | Owner of this website |
Host(s) | kenshoo.com |
Cookie Name | _uetvid_exp |
Cookie Expiry | Persistent |
Accept | |
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Name | |
Provider | Owner of this website |
Purpose | Enables the website to make variations of their landing-page. This is used to minimize bounce-rates, which means that fewer users leave the page immediately. |
Host(s) | kenshoo.com |
Cookie Name | ub-emb-id |
Cookie Expiry | Persistent |
Accept | |
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Name | |
Provider | adsrvr.org Pixel |
Purpose | Presents the user with relevant content and advertisement. The service is provided by third-party advertisement hubs, which facilitate real-time bidding for advertisers. |
Host(s) | adsrvr.org |
Cookie Name | track/cmf/generic |
Cookie Expiry | Session |
Accept | |
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Name | |
Provider | |
Purpose | This domain is owned by Twitter. The main business activity is: Social Networking Services. Where twitter acts as a third party host, it collects data through a range of plug-ins and integrations, that is primarily used for tracking and targeting. |
Host(s) | twitter.com |
Cookie Name | personalization_id |
Cookie Expiry | 730 days |
Content from video platforms and social media platforms is blocked by default. If External Media cookies are accepted, access to those contents no longer requires manual consent.
Accept | |
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Name | |
Provider | |
Purpose | Used to unblock Facebook content. |
Privacy Policy | https://www.facebook.com/privacy/explanation |
Host(s) | .facebook.com |
Accept | |
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Name | |
Provider | |
Purpose | Used to unblock Google Maps content. |
Privacy Policy | https://policies.google.com/privacy?hl=en&gl=en |
Host(s) | .google.com |
Cookie Name | NID |
Cookie Expiry | 6 Month |
Accept | |
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Name | |
Provider | YouTube |
Purpose | Used to unblock YouTube content. |
Privacy Policy | https://policies.google.com/privacy?hl=en&gl=en |
Host(s) | google.com |
Cookie Name | NID |
Cookie Expiry | 6 Month |