San Francisco (August 5, 2011)– iREP Corporation, a leading global digital marketing agency based in Tokyo, and Kenshoo, a global leader in digital marketing software, today announced that  iREP will leverage Kenshoo Social to improve social advertising for its premier clients.

Kenshoo Social is a technology platform that was developed to effectively and efficiently manage large and complex social advertising campaigns. Kenshoo Social has all the features needed tooptimize Facebook ads from campaign creation to reporting. To improve social advertising performance, iREP has decided to leverage Kenshoo Social as its preferred platform.

“iREP has already helped many advertisers achieve success with social media advertising but we’ve chosen Kenshoo Social to improve both the quality and scalability of these efforts,” said Shunsuke Konno, CEO at iREP. “Just like when we began working with Kenshoo for search engine marketing years ago, Kenshoo Social will help us automate key tasks like targeting and optimization.”

iREP chose Kenshoo Social in part because it offers a wide range of advanced features. Some of Kenshoo Social’s most sophisticated features include bidding algorithms custom developed specifically for Facebook, flexible campaign management functionality, path-to-conversion analysis and the capability to integrate data with other online marketing channels.

“With Kenshoo Social, iREP can strengthen its social media advertising services and expand the variety of advertising and promotional campaigns it manages for clients,” said Andrey Shirben, APAC General Manager for Kenshoo. “We look forward to expanding our partnership and helping iREP deliver better brand engagement.”

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