Stories are Surging
With more than 300 million daily users on Instagram Stories, it’s the leading platform for ephemeral content—those fleeting, visually driven posts that are quickly overtaking the news feed as the social media standard. No wonder brands are taking notice…and taking part. One-third of the most viewed stories are produced by brands. And since one in five stories gets a direct message from its viewers, it’s driving engagement and conversations at an impressive rate.
Hundreds of leading brands and agencies have turned to Kenshoo to scale their paid social success with Kenshoo Social technology. We can help you tell your brand’s story and reach your marketing goals with Instagram Stories Ads.
A Format for Every Part of the Funnel
While Instagram Stories Ads can have the feel of a splashy display ad, with their full-screen, visually driven presentation, they’re effective for more than just brand awareness. Kenshoo Social can help you deliver creative variants throughout each stage of the buyer’s journey, combining our campaign management capabilities with the format’s ability to create a sense of urgency and exclusivity.
All of Your Creative Assets in One Place
Streamline creative production and activate your best Instagram Stories Ads with Kenshoo’s Creative Manager. Your in-house teams and external agency partners will have one place to go to find creative assets, with a connected cloud library that auto-syncs images and videos in a collaborative space across teams.
Custom Reporting Tied to Performance
With the Kenshoo Social Analysis Grid, you’ll have an interactive insights tool that lets you customize the metrics you want to see in your central campaign management hub. Purchase path analysis as well as the ability to perform bulk tasks and optimizations will help you quickly turn insights into action to scale your campaigns and maximize your results.
Optimization Capabilities to Maximize ROI
Automated Actions give you more options for scheduling and managing campaigns than you have on the native platform alone. In addition, Kenshoo Portfolio Optimization not only allocates your budget based on performance, but it also adjusts bids at the ad level, with the ability to make automatic adjustments on an hourly basis.
Scale Ad Production With Partners
Creating eye-catching video assets for Instagram Stories Ads is easier (and cheaper!) than you might think. A variety of partners—including video creative networks that can connect you to a marketplace of cost-effective freelance creative talent, and image-to-video producers who can can take a static image and make it come to life with motion—are available to help you churn out a library of assets, to keep your campaigns fresh and your offers up-to-date.