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  • Improve reach with online video
  • Begin repositioning brand & increase positive perception
  • Increase Net Promoter Score (NPS)
  • Increase likelihood of purchase at Kmart


  • Optimize budget to allocate to best performing ads and campaigns
  • Use reporting and targeting to identify fans most likely to share and new prospects


  • 6th most viral video in nation with 12M views in 10 days
  • 40,000+ Likes on Facebook
  • 10% increase in NPS


, 2013 Infinity Award Entry: Kmart