Savvy search marketers invest for maximum return. But what happens when your search inventory can’t keep pace with your budget? You need to find cost-effective ways to extend your campaigns beyond search while still maintaining traffic quality. In fact, 79% of SEM jobs have evolved to include non-search digital formats. Digital marketing platform Kenshoo and premium publisher Oath present this webinar to help you make this shift.
Attend and you’ll learn:
- How to extend your search campaigns to the more than 60 billion monthly impressions across Yahoo, AOL and other premium partner sites
- Which major brands have found massive success using this approach
- How Kenshoo’s direct integration with the native marketplace on Oath Ad Platforms makes the entire process seamless and easy