Kenshoo Integrates with CitrusAd’s open API to Expand Global Retail Media Offering!

After launching Instagram and Facebook placements, Hotel Urbano saw a positive effect on its app downloads and cost metrics. The team was able to increase app installs by 77% while lowering cost per install (CPI) by 37%. As a result of this success, Hotel Urbano was able to scale and increase spend by 17%.