Kenshoo Integrates with CitrusAd’s open API to Expand Global Retail Media Offering!

With more than 70 apps live at one time (and 60 that needed daily supervision), GameHouse was challenged with managing all of their complex marketing campaigns in the most cost-effective way possible. Their main goal was to drive maximum installs while scaling performance, which requires sophisticated optimization that can take into account predictive lifetime value (LTV) data.