Kenshoo Integrates with CitrusAd’s open API to Expand Global Retail Media Offering!

by Justin Thorne, Fourth Source

“This is what Kenshoo set out to test in our recent study, The Facebook Added Value Series: Volume 2: Finding the Sweet Spot for Search and Social Investment.

The purpose of the research was to analyse the relationship between Facebook advertising and paid search performance using live campaign data from the leading global information services company, Experian.”

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