by Todd Herrold, Kenshoo Social Senior Director of Product Marketing

“Social network advertising spend is projected to grow to 32 percent in 2013 to over $10 Billion, according to a recent eMarketer report. But despite this growth, many brands and direct marketers are still unsure how to find the right audiences on social networks, particularly Facebook. Luckily, Facebook offers two powerful tools marketers can use for targeting users on Facebook: Custom Audiences and Lookalike Audiences.”

Read the full article on