by Seth Fiegerman, Mashable

“‘The average click-through rates on video ads are between 0.8% and 2%. We would expect higher click-through rates on Facebook ads,’ said Aaron Goldman, head of global marketing at Kenshoo, which is part of Facebook’s Strategic Preferred Marketing Developer program. ‘Anytime Facebook introduces a new ad unit, we see high engagement in the beginning and that’s more because it’s new and jumps off the page.’ That is particularly true for video ads, which will literally jump off the page by virtue of being a moving image on a page filled with static content.”

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