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“Facebook is making a pile of cash from ad revenue, according to its latest financials. But it could be making a whole lot more. It is up to 30% undervalued and marketers are throwing away money because the ad industry has yet to break away from last click attribution.

That’s one of the findings of a study by Kenshoo which analysed hundreds of millions of clicks and millions of direct online sales conversions across multiple digital channels in March, April and May.”

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