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by Jennifer Germano, WhaTech

“New data from Kenshoo Social highlights the improved performance of Facebook ads in the first two quarters of 2013.

Key findings of the analysis, which is represented in a new infographic, are:

  • Clicks increased 16.4%
  • Conversions increased 56.9%
  • Advertiser revenue increased 28.3%

The findings are based on a global analysis of 75 billion Facebook ads across a representative sample of advertisers and agencies using Kenshoo Social.”

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