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by Jessica Davies, The Drum

“Facebook is fast becoming a “powerful” direct-response channel for advertisers as well as a brand awareness and engagement channel, according to data from Kenshoo Social.

The study, which spans 75 billion Facebook ads which ran across the Kenshoo platform in the first two quarters of this year, has revealed conversions spiked 56.9 per cent, while clicks rose 16.4 per cent and overall advertiser revenue grew 28.3 per cent globally.”

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