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Paid search continues to be a tried-and-true tactic for marketers – but with new publishers emerging, constant technology innovation and industry regulation on the rise its not without its challenges. It’s more crucial than ever for search marketers to stay on top of their game.

 

That’s where Kenshoo is here to help. Join us for a live webinar as we review the current state of paid search and where it is heading.

 

We will cover:

1. Navigating Key Trends in the Search Industry

  • How are marketers adjusting their measurement approach for a cookieless future?
  • Why are many savvy search marketers expanding their footprint beyond Google?

2.  Machine Learning, AI, and Performance Optimization 

  • How should advertisers utilize AI to get the most out of their search program?
  • How can search marketers rate the value and performance of the industry’s offerings?
  • What are the hidden costs of native tools?

Speaker: