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by Shubhi Tandon, Digital Market Asia

“Marketers have embraced the influx of new ad types, publishers and tools to tailor their mobile app campaigns for success, but the evolution of the ecosystem is just beginning. Incorporating additional elements of the app experience like in-app engagement and lifetime value are the next steps for marketers in optimizing app campaigns to their specific goals and maximising the app marketing opportunity.”

Read the full article on Digital Market Asia