by Matt Owen
Chris Ward,European MD at Kenshoo, and HSBC Expat’s Head of Marketing Lisa Wood also felt strongly about this:
Chris Ward:

“I think the biggest trend for 2012 will be consolidation. With multiple new channels emerging, marketers will want to consolidate all their activity on one platform/dashboard. It has become even more important now to be able to see the larger picture and understand how all the different marketing activities tie in together to help achieve a goal.”
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