Kenshoo Integrates with CitrusAd’s open API to Expand Global Retail Media Offering!

by Daniela Forte, Multichannel Merchant

“Following the path to purchase in order to gain key customer insights is important.  According to this infographic by Kenshoo, inspired by the movie Clueless, follows a consumer’s journey on the path to find the right jacket while highlighting statistics on paid search, social and mobile marketing.”

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