“Since 1903, the Dallas Museum of Art has provided a home for some of the world’s most important and impressive works of art in their global collection, and now the public has access to them for free. The most fitting donation we could make to support this amazing institution is by providing our services and expertise to help raise further awareness for it,” said Sam Bloom, GM Interactive at Camelot Communications. “Partnering with Kenshoo, whose technology we rely on for advanced audience targeting capabilities, was a natural fit as they’re a like-minded philanthropic company.”
In January 2013, the Dallas Museum of Art returned to free general admission and launched DMA Friends, the first free U.S. museum membership program in the nation, which currently has more than 64,000 Friends members. Camelot Communications will focus campaign efforts on powerful social channels including Facebook and Twitter to increase attention for specific exhibitions in advance of weekend planning activities.
Camelot will utilize Kenshoo Social, an advanced platform to automate the creation, management and optimization of highly-targeted social marketing campaigns in real time, to quickly and easily create and target campaign elements around the special exhibits. Kenshoo’s sophisticated tools allow Camelot to target local Dallas-area residents by demographics and interest, ensuring ads target the most relevant consumers to increase the likelihood of interaction.
“Those familiar with Kenshoo know that art and innovation are core components of what we do every day,” said Ted Krantz, chief revenue officer for Kenshoo. “Putting our industry-leading technology in the hands of the experts at Camelot, it is quite rewarding to see the impressive results we were able to generate on behalf of Dallas Museum of Art.”
“We are incredibly grateful for the opportunity to partner with Camelot and Kenshoo, two companies with strategies that closely align with the goals of our institution. We thank them for generously donating their time, services, expertise and technology to help raise awareness of the DMA’s many exciting exhibitions and programs,” said Rob Stein, Deputy Director of the Dallas Museum of Art. “When we returned to our free general admission policy and launched DMA Friends, it was with the intent of increasing access to all that we have to offer the North Texas community and Camelot and Kenshoo’s efforts have played a vital role in helping us to accomplish this.”
Visit DMA.org for more information on exhibitions and programming.
About Dallas Museum of Art
Established in 1903, the Dallas Museum of Art (DMA) ranks among the leading art institutions in the country and is distinguished by its innovative exhibitions and groundbreaking educational programs. At the heart of the Museum and its programs is its global collection, which encompasses more than 22,000 works and spans 5,000 years of history, representing a full range of world cultures. Located in the vibrant Arts District of downtown Dallas, the Museum welcomes more than half a million visitors annually and acts as a catalyst for community creativity, engaging people of all ages and backgrounds with a diverse spectrum of programming, from exhibitions and lectures to concerts, literary events, and dramatic and dance presentations.
The Dallas Museum of Art is supported, in part, by the generosity of DMA Partners and donors, the citizens of Dallas through the City of Dallas Office of Cultural Affairs, and the Texas Commission on the Arts.
About Camelot Strategic Marketing & Media LLC
Established in 1983, Camelot Strategic Marketing and Media is an independent marketing and media agency. Camelot with billings of over $500 Million in US, Canada and Mexico, provides leading edge, fact based digital strategies to Fortune 500 clients that include Southwest Airlines, Intuit, NFL and Experian. Camelot’s award winning work is focused on developing fully integrated marketing and media plans that are proven by the positive success of our clients.
Please visit camelotsmm.com for more information.
Kenshoo is a global software company that engineers cloud-based digital marketing solutions and predictive media optimization technology. Brands, agencies and developers use Kenshoo Search, Kenshoo Social, Kenshoo Local, Kenshoo SmartPath, and Kenshoo Halogen to direct more than $200 billion in annualized client sales revenue through the platform. Kenshoo is the only Facebook strategic Preferred Marketing Developer with native API solutions for ads across Facebook, FBX, Twitter, Google, Yahoo, Yahoo Japan, Bing, Baidu and CityGrid. Kenshoo powers campaigns in more than 190 countries for nearly half of the Fortune 50 and all 10 top global ad agency networks. Kenshoo clients include CareerBuilder, Expedia, Facebook, KAYAK, Havas Media, iREP, John Lewis, Resolution Media, Sears, Starcom MediaVest Group, Tesco, Travelocity, Walgreens, and Zappos. Kenshoo has 23 international locations and is backed by Sequoia Capital, Arts Alliance, Tenaya Capital, and Bain Capital Ventures. Please visit www.Kenshoo.com for more information.
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