Kenshoo's Quarterly Trends Infographic delivers accurate market insights, trends and predictive analysis
Here are some of the key digital marketing trends from Q4 2020's advertising data.
Download the Q4 Report today.
This edition of the Kenshoo Quarterly Trends Report for Q4 2020 is drawn from a foundation of nearly $7B in annualized marketer spend, over 800 billion ad impressions, and 12 billion clicks. As one of the most well-respected datasets by those who follow advertising performance closely, it includes many proprietary insights about what’s happening in the digital advertising industry on a macro level. In this report, learn quarter-over-quarter and year-over-year digital advertising campaign performance trends from Q4 2020, including:
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| Name | |
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| Name | |
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| Name | |
| Provider | Doubleclick |
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| Provider | linkedin.com |
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| Cookie Expiry | 30 |
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| Name | |
| Provider | Owner of this website |
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| Cookie Name | lpv67532 |
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| Provider | pardot.com |
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| Host(s) | .pardot.com, kenshoo.com, www2.kenshoo.com |
| Cookie Name | visitor_id# |
| Cookie Expiry | 9 years 11 months 4 weeks 1 day 24 seconds |
| Accept | |
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| Name | |
| Provider | Owner of this website |
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| Host(s) | .youtube.com |
| Cookie Name | YSC |
| Cookie Expiry | Session |
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| Name | |
| Provider | Youtube |
| Purpose | Cookie which allows Youtube to track mobile devices based on GPS data. |
| Host(s) | .youtube.com |
| Cookie Name | GPS |
| Cookie Expiry | 30 minutes |
| Accept | |
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| Name | |
| Provider | Scorecardresearch |
| Purpose | Tracking cookie from Scorecardresearch. Used for analysis of and research purposes, it does not collect personal identifiable information. |
| Host(s) | .scorecardresearch.com |
| Cookie Name | UIDR |
| Cookie Expiry | 1 year 11 months 3 weeks |
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| Name | |
| Provider | Scorecard Research |
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| Host(s) | .scorecardresearch.com |
| Cookie Name | UID |
| Cookie Expiry | 1 year 11 months 3 weeks |
| Accept | |
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| Name | |
| Provider | Pardot |
| Purpose | Cookie name associated with services from marketing automation and lead generation platform Pardot. The visitor value is the visitor_id in your Pardot account. This cookie is set for visitors by the Pardot tracking code. |
| Host(s) | go.pardot.com, pi.pardot.com, www2.kenshoo.com |
| Cookie Name | pardot, dgCampaigns |
| Cookie Expiry | Session |
| Accept | |
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| Name | |
| Provider | |
| Purpose | This cookie is being set by Linkedin for advertising purposes |
| Host(s) | .linkedin.com |
| Cookie Name | lissc |
| Cookie Expiry | 1 year |
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| Provider | |
| Purpose | Cookie set by Facebook. The gathered information is used in their advertising products, for example real time bidding from third party advertisers. |
| Host(s) | .facebook.com |
| Cookie Name | fr |
| Cookie Expiry | 3 months |
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| Name | |
| Provider | Bing |
| Purpose | This cookie is used by Bing to determine which ads are served that may be relevant to the end user browsing the site. |
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| Cookie Name | _uetvid |
| Cookie Expiry | 2 weeks 2 days 6 hours |
| Accept | |
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| Name | |
| Provider | Bing |
| Purpose | This cookie is used by Bing to determine what ads should be shown that may be relevant to the end user perusing the site. |
| Host(s) | .kenshoo.com |
| Cookie Name | _uetsid |
| Cookie Expiry | 1 day |
| Accept | |
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| Name | |
| Provider | |
| Purpose | This cookie is used by Facebook for advertising purposes and conversion tracking. |
| Host(s) | .kenshoo.com |
| Cookie Name | _fbp |
| Cookie Expiry | 3 months 26 seconds |
| Accept | |
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| Name | |
| Provider | Owner of this website |
| Purpose | This cookie is used to track visitor behaviour in order to provide better personalised advertising. |
| Host(s) | 4 weeks 2 days |
| Cookie Name | UserMatchHistory |
| Cookie Expiry | UserMatchHistory |
| Accept | |
|---|---|
| Name | |
| Provider | Owner of this website |
| Purpose | This cookie carries out information about how the end user uses the website and any advertising that the end user may have seen before visiting the said website. |
| Host(s) | .tapad.com |
| Cookie Name | TapAd_TS |
| Cookie Expiry | 2 months 1 day |
| Accept | |
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| Name | |
| Provider | Owner of this website |
| Purpose | This cookie carries out information about how the end user uses the website and any advertising that the end user may have seen before visiting the said website. |
| Host(s) | .tapad.com |
| Cookie Name | TapAd_DID |
| Cookie Expiry | 2 months 1 day |
| Accept | |
|---|---|
| Name | |
| Provider | Owner of this website |
| Purpose | This cookie tracks user behavior on various websites in order to provide better advertising. |
| Host(s) | .tapad.com |
| Cookie Name | TapAd_3WAY_SYNCS |
| Cookie Expiry | 2 months 1 day |
| Accept | |
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| Name | |
| Provider | adsrvr.org |
| Purpose | This cookie is used by our external trading platform. It contains a unique, randomly generated value that allows the platform to distinguish between browsers and devices. It is matched against information - such as segments and histories of advertisements displayed in the browser or device - provided by customers or other third parties and stored on the platform. |
| Host(s) | .adsrvr.org |
| Cookie Name | TDID |
| Cookie Expiry | 1 year |
| Accept | |
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| Name | |
| Provider | adsrvr.org |
| Purpose | This cooke registers a unique ID for to recognise returning visitors. The ID is used for targeted advertising. |
| Host(s) | .adsrvr.org |
| Cookie Name | TDCPM |
| Cookie Expiry | 1 year |
| Accept | |
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| Name | |
| Provider | |
| Purpose | Cookie from Double Click (Google) which helps to build a profile of your interests and show relevant ads for remarketing purposes. |
| Host(s) | .google.com |
| Cookie Name | NID |
| Cookie Expiry | 6 months 2 days |
| Accept | |
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| Name | |
| Provider | Bing |
| Purpose | This cookie is widely used by Microsoft as a unique user ID. It can be set by embedded Microsoft scripts. It is widely believed to synchronize between many different Microsoft domains, allowing users to be tracked. |
| Host(s) | .bing.com |
| Cookie Name | MUID,MUIDB |
| Cookie Expiry | 1 year 3 weeks 4 days 1 second |
| Accept | |
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| Name | |
| Provider | Double Click (Google) |
| Purpose | Cookie from Double Click (Google) which helps us to analyze and optimize our advertising campaigns. |
| Host(s) | doubleclick.net |
| Cookie Name | IDE |
| Cookie Expiry | 1 year 3 weeks 4 days |
| Accept | |
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| Name | |
| Provider | Facebook Ireland Limited |
| Purpose | Cookie by Facebook used for website analytics, ad targeting, and ad measurement. |
| Privacy Policy | https://www.facebook.com/policies/cookies |
| Cookie Name | _fbp,act,c_user,datr,fr,tr,m_pixel_ration,pl,presence,sb,spin,wd,xs |
| Cookie Expiry | Session / 1 Year |
| Accept | |
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| Name | |
| Provider | Terminus |
| Host(s) | kenshoo.com |
| Cookie Name | s-9da4 |
| Cookie Expiry | 15 minutes 25 seconds |
| Accept | |
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| Name | |
| Provider | Terminus |
| Host(s) | kenshoo.com |
| Cookie Name | kenshoo_tapad_id_sync |
| Cookie Expiry | 1 day |
| Accept | |
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| Provider | Terminus |
| Host(s) | kenshoo.com |
| Cookie Name | kenshoo_id_match |
| Cookie Expiry | 1 week |
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| Provider | Terminus |
| Host(s) | .xg4ken.com |
| Cookie Name | kenshoo_id |
| Cookie Expiry | 1 year |
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| Cookie Name | d-a8e6 |
| Cookie Expiry | 1 year 25 seconds |
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| Provider | google.com |
| Cookie Name | pagead/1p-user-list |
| Cookie Expiry | Session |
| Accept | |
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| Name | |
| Provider | google.com |
| Purpose | Used by Google AdWords to re-engage visitors that are likely to convert to customers based on the visitor's online behaviour across websites. |
| Host(s) | google.com |
| Cookie Name | ads/ga-audiences |
| Cookie Expiry | Session |
| Accept | |
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| Name | |
| Provider | Owner of this website |
| Host(s) | .pardot.com, kenshoo.com, www2.kenshoo.com |
| Cookie Name | visitor_id#-hash |
| Cookie Expiry | 10 years |
| Accept | |
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| Name | |
| Provider | Trendemon |
| Host(s) | trackingapi.trendemon.com |
| Cookie Name | api/events/uplift |
| Cookie Expiry | Session |
| Accept | |
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| Name | |
| Provider | Google Tag Manager |
| Host(s) | kenshoo.com |
| Cookie Name | _uetsid_exp |
| Cookie Expiry | Persistent |
| Accept | |
|---|---|
| Name | |
| Provider | Owner of this website |
| Host(s) | kenshoo.com |
| Cookie Name | _uetvid_exp |
| Cookie Expiry | Persistent |
| Accept | |
|---|---|
| Name | |
| Provider | Owner of this website |
| Purpose | Enables the website to make variations of their landing-page. This is used to minimize bounce-rates, which means that fewer users leave the page immediately. |
| Host(s) | kenshoo.com |
| Cookie Name | ub-emb-id |
| Cookie Expiry | Persistent |
| Accept | |
|---|---|
| Name | |
| Provider | adsrvr.org Pixel |
| Purpose | Presents the user with relevant content and advertisement. The service is provided by third-party advertisement hubs, which facilitate real-time bidding for advertisers. |
| Host(s) | adsrvr.org |
| Cookie Name | track/cmf/generic |
| Cookie Expiry | Session |
| Accept | |
|---|---|
| Name | |
| Provider | |
| Purpose | This domain is owned by Twitter. The main business activity is: Social Networking Services. Where twitter acts as a third party host, it collects data through a range of plug-ins and integrations, that is primarily used for tracking and targeting. |
| Host(s) | twitter.com |
| Cookie Name | personalization_id |
| Cookie Expiry | 730 days |
Content from video platforms and social media platforms is blocked by default. If External Media cookies are accepted, access to those contents no longer requires manual consent.
| Accept | |
|---|---|
| Name | |
| Provider | |
| Purpose | Used to unblock Facebook content. |
| Privacy Policy | https://www.facebook.com/privacy/explanation |
| Host(s) | .facebook.com |
| Accept | |
|---|---|
| Name | |
| Provider | |
| Purpose | Used to unblock Google Maps content. |
| Privacy Policy | https://policies.google.com/privacy?hl=en&gl=en |
| Host(s) | .google.com |
| Cookie Name | NID |
| Cookie Expiry | 6 Month |
| Accept | |
|---|---|
| Name | |
| Provider | YouTube |
| Purpose | Used to unblock YouTube content. |
| Privacy Policy | https://policies.google.com/privacy?hl=en&gl=en |
| Host(s) | google.com |
| Cookie Name | NID, CONSENT |
| Cookie Expiry | 6 Month |
