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Key Takeaways from Q4 2020

Here are some of the key digital marketing trends from Q4 2020's advertising data.


Brand
CPG Reigns in Ecommerce
The CPG-heavy categories of Beauty & Personal Care and Food & Groceries stood out as key drivers of year-over-year spending growth for Ecommerce Channel Ads.
Automated_1
Higher Prices Affect Social Spending Growth
The shape of the spending trendline closely reflects that of social ad prices, particularly over the last six months. This suggests price fluctuations played a key role in social ad spending trends.
gear_1
Greater Engagement Drives More Paid Search Spending
Click-through rate for non-shopping (e.g., keyword) search ads increased 27% compared to Q4 of 2019, and those additional clicks largely drove the spending increase over that same period.

The Kenshoo Q4 2020 Quarterly Trends Report

Download the Q4 Report today.

This edition of the Kenshoo Quarterly Trends Report for Q4 2020 is drawn from a foundation of nearly $7B in annualized marketer spend, over 800 billion ad impressions, and 12 billion clicks. As one of the most well-respected datasets by those who follow advertising performance closely, it includes many proprietary insights about what’s happening in the digital advertising industry on a macro level. In this report, learn quarter-over-quarter and year-over-year digital advertising campaign performance trends from Q4 2020, including:

  • Key performance indicators for the third quarter of the year across Search, Social, and Ecommerce Advertising
  • The impact of the COVID-19 on overall digital advertising trends
  • A drill-down into industry trends such as election ad spend and the increased adoption of shoppable ads

Download the Report

Additional Quarterly Trends Resources

Marketing in a Crisis: COVID-19 Resources

View more COVID-19 Resources

Marketing in a Crisis: Search Engine Marketing

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Marketing in a Crisis: Ecommerce Channel Ads

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