Infographic: Digital Marketing Snapshot

The third quarter lived up to its reputation as the “calm before the storm” of the holiday season

Ad spending was up in search, social and ecommerce channels, slightly less than last quarter in each as ad prices softened across the board
WHAT YOU NEED TO KNOW
Advertisers that devoted less budget to direct response (DR) objectives spent more on Instagram in Q3
Branded keywords make up almost 20% of search clicks, despite only being 2% of total impressions, and spending on these ads increased 14% compared to Q3 of last year
Targeted promotions in July garnered almost as much ad spending as November of last year on a same-advertiser basis
Social
Advertisers that devoted less budget to direct response (DR) objectives spent more on Instagram in Q3
Search
Branded keywords make up almost 20% of search clicks, despite only being 2% of total impressions, and spending on these ads increased 14% compared to Q3 of last year
Ecommerce
Targeted promotions in July garnered almost as much ad spending as November of last year on a same-advertiser basis
MOBILE/PRODUCT SPOTLIGHT

Mobile Spotlight

Mobile ads once again grew faster than desktop, with mobile share increasing to 88% of Q3 social spending and 54% of search spending in the quarter

Product Spotlight

Product ads accounted for 39% of total Q3 search spending and 37% of social spending in the quarter for Kenshoo advertisers in the Ecommerce vertical
CORE TRENDS