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by Todd Herrold, Kenshoo Social Senior Director of Product Strategy

“A recent Digiday article notes that ‘imperfect as they are,’ clicks and impressions are nevertheless the benchmarks that most advertisers use to determine the effectiveness of their online display advertising efforts. When executed well, social media can deliver amazing engagement benefits for brands and enable them to create meaningful and measurable relationships with consumers.

The challenge is that social media advertising in general, and Facebook advertising in
particular, is far from an exact science.”

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