Industry Outlook

See what’s happening by industry in a snapshot through the lens of Kenshoo’s media and advertising data.


Data last updated: 10/8/2020


APPAREL

Ecommerce spending on Apparel was up in September despite ad prices decreasing, while the Social channel saw the opposite, with higher prices but slightly lower spend. Search saw increases in both spending and click prices.
COMPUTERS & ELECTRONICS

As we headed into the school year, spending and CPC for the Computers & Electronics category increased across both the Ecommerce Advertising and Paid Search channels.
CONSUMER PACKAGED GOODS

Compared to August, ad prices were up in the Consumer Packaged Goods category across all channels. For Paid Search and Ecommerce Advertising, this means an increase in the cost per click (CPC), while for Paid Social advertising, it was a higher cost per thousand impressions (CPM).
HOME & GARDEN

Spending in Home & Garden cooled off somewhat in September after peaking in August across both the Paid Search and Ecommerce Advertising channels, as priorities may have turned toward preparing for the school year.
SPORTS & FITNESS

Sporting goods, particularly branded apparel and other goods, is another area getting a huge boost from the return of football in the United States, driving prices and spending higher in both the Paid Search and Paid Social channels.
JOBS & EDUCATION

Paid Search spending in the Jobs & Education category peaked in August, then declined somewhat in September. This tracks with at least some portion of the audience for the "Education" component having largely made up their minds and started classes.
TRAVEL & TOURISM

Paid Search spending in the Travel & Tourism category has plateaued over the past three months, following steady growth from its low point early in the pandemic.
LAW & GOVERNMENT

As we get closer and closer to Election Day in the United States, spending in the Paid Social channel continues to increase in the Law & Government category, which includes Politics. Monthly spending in this segment is now 4X what it was back in April, and the average cost per one thousand impressions has more than doubled.

Kenshoo Ecommerce COVID-19 Toolkit

The COVID-19 pandemic is shaking the global economy and upending marketing efforts worldwide. Brands across every GL in the Amazon and Walmart ecosystem from Health & Personal Care to Grocery to Toys and beyond are moving quickly to assess the impact on their advertising efforts and business writ large. Brands and agencies are looking for creative ways to address the situation, protect their bottom lines and serve their customers during uncertain times. Kenshoo Ecomm knows that our partners are in need of good information and actionable insights to help drive decisions. We’ve developed the following frameworks to help the industry monitor, analyze, automate and strategize to get the most out of their Ecommerce advertising efforts in the midst of rapidly changing conditions. Download the toolkit for industry stats, recommendations, tactics and strategies.

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Kenshoo Search COVID-19 Toolkit

The coronavirus pandemic is shaking the global economy and upending marketing efforts worldwide. Verticals as diverse as travel, retail, e-commerce and financial services are moving quickly to assess the impact on their advertising efforts and looking for creative ways to address the situation, protect their bottom lines and serve their customers during an uncertain time. Kenshoo Search knows that its partners are in need of good information and actionable insights to help drive decisions. We’ve developed the following frameworks so our clients, using the Kenshoo platform, can analyze, audit and adjust their paid search efforts accordingly.

Download the Toolkit

Kenshoo Social COVID-19 Toolkit

The coronavirus pandemic is shaking the global economy and upending marketing efforts worldwide. Verticals as diverse as travel, retail, e-commerce and financial services are moving quickly to assess the impact on their advertising efforts and looking for creative ways to address the situation, protect their bottom lines and serve their customers during an uncertain time. Kenshoo Social knows that brands and agencies are in need of good information and actionable insights to help drive decisions. We’ve developed the following frameworks so marketers, whether they are using the Kenshoo platform or not, can analyze, audit, strategize and adjust their paid social efforts accordingly. Download the toolkit for industry stats, recommendations, tactics and strategies.

Download the Toolkit

Useful Features for Marketers

When teams and budgets are leaner than ever, technology can make or break your year. Kenshoo offers product advantages that can prove especially helpful during this specific period. Make every marketing dollar count with dynamic budget planning and pacing capabilities, AI-surfaced alerts, time-saving automation, and measurement tools that give you insight into multi-channel performance.

View All Kenshoo Capabilites

DEFINITIONS AND METHODOLOGY

Ecommerce vertical or category refers to all retail and ecommerce advertisers across delivery channels.

The Ecommerce channel refers to sponsored product and sponsored brand ads on major online marketplaces and includes Amazon and Walmart.

Search data includes Google, Microsoft, Apple Search Ads, and some others.

Social data includes Facebook, Pinterest and some Snapchat data.

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