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by Ginny Marvin, Search Engine Land

“When it comes to driving traffic to retailer sites, Google Shopping’s product listing ads have been outperforming other CSEs by wide margins, according to reports from CPC Strategy. Kenshoo’s Cyber Monday data shows retailers invested heavily in Google Product Listing Ads (PLAs). Retailers spent 257 percent more year-over-year. In return, retailers saw a 217 percent year-over-year increase in conversions, and a 219 percent lift in revenue year-over-year from PLAs.”

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