Zinus is a rapidly growing ecommerce mattress and furniture company that has relied on Kenshoo to run its search, social and ecommerce advertising since 2018.
Using Kenshoo, Zinus’ growth in the mattress category had been strong. However, the company was looking to expand its presence in three newer categories – sofas, bed frames and toppers. The team felt that there was an opportunity to drive better performance and more growth on Amazon.
Zinus engaged Kenshoo’s Strategic Consulting services to:
Following a deep discovery session with the Zinus team to understand the products, objectives and challenges, the Kenshoo Consulting team launched a six-week effort to conduct further detailed analyses into the following areas:
A responsive playbook was developed, and the findings, recommendations and framework were initially presented back, through a full day’s training session, to both Zinus’ tactical and broader executive teams.
As a result of the engagement, the Zinus team felt empowered with actionable insights and directional recommendations and immediately began implementing the changes. They are working closely with the Kenshoo Client Success team to revamp their Amazon Advertising structures and have leadership buy-in for additional support on areas such as content development and fulfillment.