A world-leading food company had been running its Amazon Advertising campaigns through the native platform. However, as they looked to drive more revenue, they found it difficult to scale spend effectively.
The team managing the traditional search program at digital marketing agency, Wavemaker, had seen the success of Kenshoo Ecommerce with its other Consumer Packaged Goods clients and encouraged the company to move its campaigns onto the tool. They believed that the efficiencies and product insights they would get from adopting Kenshoo Ecommerce would allow them to scale spend while growing revenue and market share.
As well as using Kenshoo’s dimensions & categories feature to label each of its four brands and get better insights into overall performance, the Wavemaker team immediately began taking advantage of three features within Kenshoo to improve this even further.
Comparing the two weeks prior to using Kenshoo Products Manager versus the two weeks after, the Wavemaker team saw a great improvement in results:
Wavemaker is the media agency network in the world, with domestic and international clients such as Danone, Vodafone, L’Oréal, IKEA, Paramount Pictures, Chanel, GE, Xerox, Colgate-Palmolive, Chevron, Beiersdorf, Tiffany, and Mondelēz International.
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