Wooga, part of Playtika, is a mobile-first game developer in Berlin, Germany. The company develops free-to-play mobile and social games for mobile devices and has been working with Kenshoo since 2016 to optimize performance on Facebook for popular games such as June’s Journey, Pearl’s Peril & Bubble Island.
June’s Journey became the world’s number one hidden object game in 2019. And in 2020 Wooga had big ambitions to grow the app even further. In Q1 2020, additional budget was made available to support the growth targets so long as daily retention and ROAS targets, as well as longer-term profitability goals, were being met.
With hundreds of active campaigns running across Facebook globally, the team had to quickly understand which combination of optimization strategies, creative and audiences worked best in each market.
Without a tool like Kenshoo Apps, this would have involved hours of manual setup, testing and exploration. However, using Kenshoo Apps, the team was able to:
Automating the time-consuming elements of the testing process freed the team up to focus on optimizing performance.
Thanks to Kenshoo Apps, and careful analysis of the market situation, in Q1 2020 June’s Journey saw: