This client is the largest men’s formalwear provider in the US and Canada, with over 1,400 locations and branded ecommerce websites. Featuring a variety of leading designers, it offers premium tailored clothing for men who want to look sharp at the office and on special occasions.
In the last few years, the US men’s suit market has been impacted by a few factors, including a recent trend of casual workwear becoming acceptable in many corporate environments, causing a decline of 8% to $1.98 billion since 2015 according to the Wall Street Journal (source). In response to the changing retail landscape, This company made moves to modernize its merchandising strategy and step up its digital marketing game. Last year, the company announced the hire of several new executives on one of its most prominent brand teams to accelerate these efforts.
In order to achieve its goals of reaching more customers online and increasing sales, the company found it imperative to improve performance marketing strategies.
This company turned to Kenshoo for our expertise in the retail category and our advanced technology to efficiently reach qualified prospects through paid search, ultimately leading to more purchases. This was achieved by leveraging a combination of bid optimization technologies – both Google’s Smart Bidding, which provided scale for nonbrand keywords and Kenshoo’s proprietary bid management solution, which used machine learning to control performance. These solutions allowed the company to surpass its goal Return On Advertiser Spend (ROAS) in an automated format – saving the company time while enhancing performance.
Another tool that contributed to the success of this campaign was Kenshoo’s budget navigator, which forecasted and controlled spend based on various signals. This proved particularly effective when it came to setting boost days for promotions.
This campaign led to an increase of over 100% in both performance and revenue and a 13% decrease in Cost Per Click.
This client is a holding company for men’s apparel stores and a leading omnichannel retailer of suits, formalwear, and business casual offerings. It prides itself on providing personal and convenient shopping experiences across both its network of stores and ecommerce sites. Its brands are well known in the US and Canada.