The Benefits

  • Seamlessly connect online and offline shopping experiences by driving consumers searching for relevant products on Bing to your store for purchase
  • Scale media across search engines by easily mirroring Google Local Inventory ad campaigns on Microsoft Advertising
  • Increase foot traffic by promoting products only available in physical locations
  • Understand the impact your digital ads have on in-store sales
  • Feature a curbside pick-up badge on your ads

How It Works

Based on the inventory information you’ve submitted, when a consumer is near your physical location and searches for a product you carry, your ad is shown with an in store notification.

When the ad is clicked, the consumer will be directed to your choice out of two places:
1. The retailers website to find more information on the store location, product, etc
2. A Bing hosted digital storefront with similar information

Local Inventory Ads show prospective customers that you have the product they are searching for, in-store and ready for purchase!